Buried on “D4″

Who's that behind the mike?Lost on D4A Real Zero!

Yesterday was a spectacular day for the PR and marketing crew for our beloved Black and Red, huh?

Picked up the paper and there it was – a coaching change on the front page, right?

Nope, that was for little Danny’s disaster of a football team. You can certainly understand the column inches that needed to be devoted to the never-ending soap opera of the Burgundy and Gold.

Well, shoot – the news of United’s most recent unveiling at least made the front page of the Post’s Sports section, right?

Sorry, wrong target. Another little misfiring melodrama had to blow up behold the fold.

Some Secret Agent with Zero common sense decided that it was time to test the TSA-like security procedures at Verizon Center and begin brandishing his hardware as if he was auditioning to become the latest poster child for the NRA.

Sigh. Wasn’t it Hesiod practically three thousand years ago who said,

“Observe due measure, for right timing is in all things the most important factor.”

Well, at least the internet nuts were satiated for a nanosecond and had a chance to raise a toast or two in the only bar in town where this latest move by the front office was acknowledged, because elsewhere it barely caused a ripple – unless “D4″ excites anyone not playing Battleship.

Well, there’s always the chance of making a big splash in the next issue of the UVA Alumni Magazine!

So, if you want to cheer yourself up with something that the folks at DC United do right… check out all the smiles created here!

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