For those of you who haven’t been paying close attention to the career of one of the more colorful characters in American soccer, perhaps it is high time you were introduced to Peter Wilt.
Sure, we’re easily influenced by elements of his soccer management philosophy -
…what is good for the fans is usually good for the organization and investors.
If the fans are happy, engaged and supportive of the team, they will spend more money, watch more game broadcasts and promote the team better themselves.
Fans, and I am one also, ultimately cheer for the badge, the team it represents.
They don’t cheer for the organization or the owners.
Then again, perhaps we are just as easily swayed by his concoction – the Schlabst.
Yup, a mixture of bottled Schlitz beer and canned Pabst, poured into a pint glass sounds like a perfectly Midwestern way to avoid all those snooty beer snobs.
So, if you’re ever stumbling around in Milwaukee looking for a good place to catch a match, check out The Highbury where you might even be lucky enough to run into this Patron Saint of sorts.
In the meantime, you can content yourself with his musings on the web.
His latest can be found on a wonderful blog, aptly named – Pitch Invasion.
What drew our attention was that he has an interesting interview up with DC United’s very own Stephen Zack.
There are a number of things that stand out in this Q & A with the Senior (or is it Executive?) Vice President of the club and it certainly is worth the read.
One that made the historians here at the Nest Liner chuckle was the answer to his seventh question.
PW. What did DCU do…or not do…to cultivate its supporters culture? What role did management play in the growth of Barra Brava, La Norte and Screaming Eagles?
SZ: Before we had even opened our offices in DC, we were aware of a group on the internet that had been formed in the DC area to support the new team.
I don’t recall if Big Soccer existed at that time or exactly what method they were using to communicate but we reached out to the “leader” of this group and asked if we could speak with them.
I was able to speak with Matt Mathai who would become the original president of the Screaming Eagles.
I recall he sounded nervous when we first spoke as if we were looking to shut down their activities.
Quite the opposite.
We wanted to work with them to help us promote the team and grow their support.
Shortly thereafter came the Barra Brava and then La Norte.
In all cases, we work directly with their leadership to help them grow, to provide them with the ability to support the team the way they want while at the same time, helping D.C. United to grow as well.